Top 5 Virtual Fitness Programs on iOS in Europe Q4 2022

In Q4 2022, the top 5 virtual fitness programs on the iOS platform in Europe demonstrated diverse performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look into the weekly metrics for Strava: Run, Bike, Hike, Zwift: Ride and Run, Fitbit: Health & Fitness, Sweat: Fitness App For Women, and Freeletics: Workouts & Fitness.

Strava: Run, Bike, Hike saw a notable fluctuation in weekly revenue, peaking at approximately $588K at the end of September and experiencing a low of $360K in mid-December before rebounding to $519K by the end of December. Weekly downloads for Strava started strong at around 44K in late September, dipped to 22K by mid-December, and then surged to 49K in the final week of December. Active users showed a declining trend from 1.54M in late September to a low of 1.18M by mid-December, before recovering to 1.54M at the end of December.

Zwift: Ride and Run maintained a relatively stable performance in weekly revenue, fluctuating between $232K and $284K throughout the quarter. Downloads for Zwift exhibited a gradual increase, starting at around 4.7K at the end of September and rising to 8.6K by the end of December. Active users also saw a positive trend, growing from 26K in late September to 37K by the end of the quarter.

Fitbit: Health & Fitness experienced variability in weekly revenue, beginning at approximately $237K in late September, dipping to $162K in mid-November, and then climbing to $255K by the end of December. Downloads showed a significant spike in the last week of December, reaching 76K from a low of 14K in mid-December. Active users saw a slight decline from 422K in late September to 370K in early December but rebounded to 417K by the end of the quarter.

Sweat: Fitness App For Women demonstrated a mixed performance with weekly revenue, starting at $90K in late September, peaking at $128K in mid-November, and ending at $116K in the final week of December. Downloads fluctuated, starting at around 4K in late September, dropping to 1K in mid-December, and then increasing to 6K by the end of December. Active users decreased from 21K in late September to 12K by mid-December, before recovering to 20K in the last week of December.

Lastly, Freeletics: Workouts & Fitness showed a steady weekly revenue trend, peaking at $124K in the last week of December. Downloads remained relatively stable, with a notable increase from 4K in late September to 6.8K by the end of December. Active users exhibited a slight decline from 86K in late September to 68K in mid-December, then rebounded to 90K by the end of the quarter.

For more detailed insights and analytics, visit Sensor Tower.